To: Refinery29: Los Angeles
From: Ashly Lopez
October 15,2010
RE: In the Lime Light Party
Refinery 29 will host a party which exhibits the local designer brand and gets them recognition amongst Industry people, and locals.
- Day One will be entail a exclusive mixer for Boutiques stores, Industry people, and Press to come and scout the new wear.
- Have full on Fashion show that exhibits the new and upcoming designs of the Local designer
- Interviews can be done after show, music will cue.
- Guest are free to socialize, dance, drink the rest of the night.
- Guests leave gift bags which contain designer brand goodies
- Day 2 will entail a social mixer with local designers and Refinery29 L.A. readers; Giving them have a chance to dig in to all the fun, shop the brand, and socialize.
- Showcase a smaller scale of the Previous nights fashion show. Not to distract too much from the motive which is SHOP.
- Have displays stands with all the designers merchandise around the entire vicinity
- Look for entire party, fun, edgy, lighting, and have background music.
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